Drive Powerful Business Value by Extending MDM to Social, Mobile, Local, and Transactional DataEnterprises have long relied on Master Data Management (MDM) to improve customer-related processes. But MDM was designed primarily for structured data. Today, crucial information is increasingly captured in unstructured, transactional, and social formats: from tweets and Facebook posts to call center transcripts. Even with tools like Hadoop, extracting usable insight is difficult—often, because it’s so difficult to integrate new and legacy data sources.In Beyond Big Data, five of IBM’s leading data management experts introduce powerful new ways to integrate social, mobile, location, and traditional data. Drawing on pioneering experience with IBM’s enterprise customers, they show how Social MDM can help you deepen relationships, improve prospect targeting, and fully engage customers through mobile channels.Business leaders and practitioners will discover powerful new ways to combine social and master data to improve performance and uncover new opportunities. Architects and other technical leaders will find a complete reference architecture, in-depth coverage of relevant technologies and use cases, and domain-specific best practices for their own projects.Coverage IncludesHow Social MDM extends fundamental MDM concepts and techniquesArchitecting Social MDM: components, functions, layers, and interactionsIdentifying high value relationships: person to product and person to organizationMapping Social MDM architecture to specific products and technologiesUsing Social MDM to create more compelling customer experiencesAccelerating your transition to highly-targeted, contextual marketingIncorporating mobile data to improve employee productivityAvoiding privacy and ethical pitfalls throughout your ecosystemPreviewing Semantic MDM and other emerging trends
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